Items to think about for your brochures…. good, bad and ugly….
- Cleverness (new and different twist)
- Puffery (Best, gratest, lowest, richest etc…. )
Shape to information:
- Rules (good grammer, spelling, punctuation, etc)
- Active Voice
- Origional vs. Computer Template
- Type (page 326 in your book)
- Paper weight
- White Space
Reproduction… is it reproduced or origional?