#CWUCOM370 – Fun with brochures

Items to think about for your brochures….  good, bad and ugly…. 

Purpose:

  • Persuade
  • Inform/Educate
  • Other

Concept:

  • Uniqueness
  • Cleverness (new and different twist)
  • Puffery (Best, gratest, lowest, richest etc….  )
  • Validity

Shape to information:

  • Rules (good grammer, spelling, punctuation, etc)
  • Accuracy
  • Active Voice
  • Style
  • Tone
  • Visuals

Design:

  • Format
  • Origional vs. Computer Template
  • Type (page 326 in your book)
  • Paper weight
  • White Space
  • Color

Reproduction…  is it reproduced or origional? 

 

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