Know Your Audience – When To Use Research For A Communications Campaign

“Know thy audience:” It’s a central tenant of the successful PR campaign. But when is formal research warranted and at which junctures is it useful? How can you leverage it? What are your options in the digital age? We’re bringing in Andrew Edwards of Harris Interactive (think Harris Poll) to discuss strategies for integrating surveys and other forms of research in an ongoing communications program. He’ll share best practices with examples from prominent PR firms such as Waggener Edstrom, Weber Shandwick and Hill & Knowlton.

Wednesday, May 16, 2012
11:30 a.m. Registration and lunch; 12:00 p.m. Program
Swedish Cultural Center; 1920 Dexter Ave N, Seattle
Members: $35; Non-members $45; Students: $30
Free parking!
Register online or call the PRSA office at 206-623-8632


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