As most of you know, I am the advisor (and founder) for Central Communication Agency at Central Washington University. With this in mind, I wanted to share some fantastic work I have been a part of with my students. Over the past year and a half, we have worked with Carolyn Honeycutt with the Ellensburg Downtown Association on building a bridge between the EDA and the university. With my background in chamber work, this project has been very near and dear to my heart as we have worked through market research, relationship building, education and a true public relations campaign. Mentoring the students who have been part of this project has been immensely fulfilling in every capacity.
Below are some of the results of our work over the past year and more specifically, the incredible media attention we got in early December 2013. And now, as I usually am with my students, I am very proud of the work they have put in on this client. Great work guys!
December 2013 News Coverage:
- Yakima Herald published an article about the Agency and our work with the EDA on December 16, 2013. Read more here.
- Ellensburg Daily Record published an article speaking about the EDA and CCA relationship but further spoke about agency as a whole. Great highlight of what we are doing!
- Central Washington University article from November 2013 highlighting the partnership between the CCA and EDA and was featured on the homepage of the CWU.edu website.
- NBC KNDO/KNDU News Segment was shot and aired on December 4, 2013. Watch the full segment here: http://www.nbcrightnow.com/category/189473/video-center?clipId=9600777&autostart=true
Survey Results: Results of the Spring 2013 market research for the Ellensburg Downtown Association. The survey of more than 1,000 students resulted in a 30 page summary. Download the results here: EDAMarketResearchStudentResults
Community Presentation: CCA presented to the Ellensburg Community and EDA on December 10, 2013 at 6 p.m. at Gallery One. The presentation to the community was entitled: Student Life Seminar.
Social Media Book: Download the social media book authored by Central Communication Agency and sponsored by the Ellensburg Downtown Association. Download the CCA and EDA Social Media Book Here.