Strategic Alliance vs. Partnership vs. Joint Venture vs. Coalition

As a professor, I am one to say… “Don’t cite Wikipedia” as an official source for your term paper but it is a good place to start to understand a subject.  When trying to understand the differences between the following constructs, where do you even begin?

Strategic Alliance vs. Partnership vs. Joint Venture vs. Coalition

Let’s take a peek at Wikipedia just to start…  The following are definitions from wikipedia.com.

A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occurs when two or more organizations join together to pursue mutual benefits.

Definitions and discussion

There are several ways of defining a strategic alliance. Some of the definitions emphasize the fact that the partners do not create a new legal entity, i.e. a new company. This excludes legal formations like joint ventures from the field of Strategic Alliances. Others see joint ventures as possible manifestations of Strategic Alliances. Some definitions are given here:

Definitions including joint ventures

  • A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes or divisions of government.
  • A strategic alliance is an organizational and legal construct wherein “partners” are willing-in fact, motivated-to act in concert and share core competencies. To a greater or lesser degree, most alliances result in the virtual integration of the parties through partial equity ownership, through contracts that define rights, roles and responsibilities over a span of time or through the purchase of non-controlling equity interests. Many result eventually in integration through acquisition.

Definitions excluding joint ventures

  • An arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance is less involved and less permanent than a joint venture, in which two companies typically pool resources to create a separate business entity. In a strategic alliance, each company maintains its autonomy while gaining a new opportunity. A strategic alliance could help a company develop a more effective process, expand into a new market or develop an advantage over a competitor, among other possibilities.
  • Agreement for cooperation among two or more independent firms to work together toward common objectives. Unlike in a joint venture, firms in a strategic alliance do not form a new entity to further their aims but collaborate while remaining apart and distinct

Partnership:A partnership is an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests.

Joint Venture:  A joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.

Coalition:  A coalition is a pact or treaty among individuals or groups, during which they cooperate in joint action, each in their own self-interest, joining forces together for a common cause. This alliance may be temporary or a matter of convenience. A coalition thus differs from a more formal covenant. Possibly described as a joining of ‘factions’, usually those with overlapping interests rather than opposing.

What about an “alliance”?  An alliance may be seen as the ‘joining of forces and resources, for a specified or indefinite period, to achieve a common objective’.

 

Teaching PR News Sources on Twitter in PR Education

IMG_8732As a public relations educator, I find that the world changes around us faster than I know how to teach it.  In my Introduction to Public Relations course this afternoon at Olivet Nazarene University, I provided my students with a laundry list of “Public Relations News” sources.

Here is the list of news sources I provided.  The students understand that this is just a start for sources:

IMG_8734Then, we had a friendly competition (PR kids love contests) to see who could find the most Twitter accounts who provide the following content:  PR news sources, resources, job and intern opportunities, trends, etc.
The students had 20 minutes in teams of 2 or 3 to search Twitter and the web to find sources.  Within that 20 minutes, they had to write all of their Twitter accounts they found on the white board.

IMG_8735As the teams worked together, they came up with an impressive number of sources.  In the end, I typed the list of Twitter accounts they came up with, took out the duplicate accounts that multiple teams discovered and created a list with 100 Twitter accounts on it.  For a 50 minute class, this exercise is great to introduce students to resources past the classroom.  Great work guys!

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